{"id":30313,"date":"2021-08-23T16:15:19","date_gmt":"2021-08-23T15:15:19","guid":{"rendered":"http:\/\/seoglobal.es\/seo-per-a-ia-geo\/"},"modified":"2026-11-10T14:54:23","modified_gmt":"2026-11-10T13:54:23","slug":"seo-per-a-ia-geo","status":"publish","type":"page","link":"https:\/\/seoglobal.es\/ca\/seo-per-a-ia-geo\/","title":{"rendered":"SEO per a IA (GEO)"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull seoglobal-hero is-compact is-style-seoglobal-dark has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide seoglobal-hero-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading\">SEO per a IA: que ChatGPT i els cercadors amb IA citin el vostre negoci<\/h1>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Cada vegada m\u00e9s gent pregunta a una intel\u00b7lig\u00e8ncia artificial en lloc de cercar a Google. Si aquesta IA no ent\u00e9n el vostre web, no us esmenta.<\/p>\n\n\n<div class=\"seoglobal-form seoglobal-form--llamada wp-block-seoglobal-formulario\" id=\"formulario\"><p class=\"seoglobal-form-title\">\u00bfTe llamamos?<\/p><p class=\"seoglobal-form-intro\">D\u00e9janos tu nombre y tu tel\u00e9fono.<\/p><div class=\"forminator-ui forminator-custom-form forminator-custom-form-30436 forminator-design--default  forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-30436\" data-uid=\"6af39652ba313\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-30436\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-30436 forminator-design--default  forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"30436\"\n\t\t\t\t data-color-option=\"theme\" data-design=\"default\" data-grid=\"open\" style=\"display: none;\"\n\t\t\t\tdata-uid=\"6af39652ba313\"\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"text-1\" class=\"forminator-field-text forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-text-1_6af39652ba313\" id=\"forminator-field-text-1_6af39652ba313-label\" class=\"forminator-label\">Nombre <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"text-1\" value=\"\" placeholder=\"Tu nombre\" id=\"forminator-field-text-1_6af39652ba313\" class=\"forminator-input forminator-name--field\" data-required=\"1\" \/><\/div><\/div><div id=\"phone-1\" class=\"forminator-field-phone forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-phone-1_6af39652ba313\" id=\"forminator-field-phone-1_6af39652ba313-label\" class=\"forminator-label\">Tel\u00e9fono <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"phone-1\" value=\"\" placeholder=\"Tu tel\u00e9fono\" id=\"forminator-field-phone-1_6af39652ba313\" class=\"forminator-input forminator-field--phone\" data-required=\"1\" aria-required=\"true\" autocomplete=\"off\" data-validation=\"false\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"consent-1\" class=\"forminator-field-consent forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-consent-1_6af39652ba313\" id=\"forminator-field-consent-1_6af39652ba313-label\" class=\"forminator-label\">Consentimiento <span class=\"forminator-required\">*<\/span><\/label><div class=\"forminator-checkbox__wrapper\"><label id=\"forminator-field-consent-1_6af39652ba313__label\" class=\"forminator-checkbox forminator-consent\"><input type=\"checkbox\" name=\"consent-1\" id=\"forminator-field-consent-1_6af39652ba313\" value=\"checked\" aria-labelledby=\"forminator-field-consent-1_6af39652ba313-label\" aria-describedby=\"forminator-field-consent-1_6af39652ba313__description\" data-required=\"true\" aria-required=\"true\" \/><span class=\"forminator-checkbox-box\" aria-hidden=\"true\"><\/span><\/label><div id=\"forminator-field-consent-1_6af39652ba313__description\" class=\"forminator-checkbox__label forminator-consent__label\">He le\u00eddo y acepto la <a href=\"\/politica-privacidad\/\" target=\"_blank\" rel=\"noopener\">Pol\u00edtica de privacidad<\/a><\/div><\/div><\/div><\/div><\/div><div class=\"forminator-row forminator-hidden\"><div id=\"hidden-1\" class=\"forminator-field-hidden  forminator-col-12 \"><input type=\"hidden\" id=\"hidden-1_6af39652ba313\" name=\"hidden-1\" value=\"SEO per a IA (GEO)\" \/><\/div><\/div><div class=\"forminator-row forminator-hidden\"><div id=\"hidden-2\" class=\"forminator-field-hidden  forminator-col-12 \"><input type=\"hidden\" id=\"hidden-2_6af39652ba313\" name=\"hidden-2\" value=\"https:\/\/seoglobal.es\/ca\/seo-per-a-ia-geo\/\" \/><\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Llamadme<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"53db7e07fc\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/ca\/wp-json\/wp\/v2\/pages\/30313\" \/><input type=\"hidden\" name=\"form_id\" value=\"30436\"><input type=\"hidden\" name=\"page_id\" value=\"30313\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/seoglobal.es\/ca\/seo-per-a-ia-geo\/\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><\/form><\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull seoglobal-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0ed7591c wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:52%\">\n<h2 class=\"wp-block-heading\">Qu\u00e8 \u00e9s el SEO per a IA, o GEO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quan alg\u00fa pregunta a ChatGPT, a Gemini o als resums amb intel\u00b7lig\u00e8ncia artificial de Google, la m\u00e0quina no retorna deu enlla\u00e7os: retorna <strong>una resposta<\/strong>, i hi esmenta unes quantes fonts. El SEO per a IA \u2014tamb\u00e9 anomenat <strong>GEO<\/strong>, de <em>Generative Engine Optimization<\/em>, o LLMO\u2014 consisteix a fer que el vostre negoci sigui una d&#8217;aquestes fonts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No substitueix el SEO de sempre: ho entenem com <strong>un complement<\/strong>. Qui no t\u00e9 el web en ordre per a un cercador tampoc no sol ser ben interpretat per una intel\u00b7lig\u00e8ncia artificial, perqu\u00e8 la feina de fons \u00e9s la mateixa: que s&#8217;entengui qu\u00e8 diu cada p\u00e0gina i per qu\u00e8 \u00e9s fiable.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"\/wp-content\/uploads\/2026\/11\/seo-para-ia-1024x640.webp\" alt=\"Il&#xB7;lustraci&#xF3;: una pregunta a un xat amb intel&#xB7;lig&#xE8;ncia artificial, la resposta redactada i, a sota, la font que cita destacada entre d'altres\" class=\"wp-image-30664\" srcset=\"https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/seo-para-ia-1024x640.webp 1024w, https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/seo-para-ia-300x188.webp 300w, https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/seo-para-ia-768x480.webp 768w, https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/seo-para-ia-1536x960.webp 1536w, https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/seo-para-ia.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ho expliquem amb calma al nostre blog: <a href=\"http:\/\/seoglobal.es\/geo-generative-engine\/\">qu\u00e8 \u00e9s el GEO<\/a> i <a href=\"http:\/\/seoglobal.es\/como-adaptar-tu-web-al-nuevo-seo-para-ia\/\">com adaptar el vostre web al nou SEO per a IA<\/a>.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull seoglobal-section is-style-seoglobal-soft has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Qu\u00e8 canvia respecte al SEO de tota la vida<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El SEO cl\u00e0ssic treballa perqu\u00e8 un cercador trobi la vostra p\u00e0gina, la indexi i la col\u00b7loqui en una llista de resultats. Un motor generatiu fa una altra cosa: llegeix, interpreta i <strong>redacta<\/strong> la resposta, i decideix qui hi esmenta. Aix\u00f2 canvia l&#8217;objectiu de lloc.<\/p>\n\n\n\n<div class=\"wp-block-group alignwide seoglobal-grid seoglobal-cards is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-style-seoglobal-card seoglobal-card-service is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-sparkles is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Us esmenten abans de la llista<\/h3>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">La resposta apareix a dalt de tot, abans que ning\u00fa baixi als resultats de sempre. O hi sou a dins o no existiu en aquesta consulta.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-seoglobal-card seoglobal-card-service is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-star is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Ser la font, no el resultat<\/h3>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">La IA no us classifica: us cita. Perqu\u00e8 us citi us ha de considerar fiables, i aix\u00f2 es treballa amb dades pr\u00f2pies, experts citats i enlla\u00e7os que es puguin comprovar.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-seoglobal-card seoglobal-card-service is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-trending-up is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Moltes respostes acaben en una compra<\/h3>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">La IA funciona com un assistent personal i recomana productes i serveis. Si us esmenta all\u00e0, us esmenta just quan alg\u00fa est\u00e0 prenent una decisi\u00f3.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull seoglobal-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Qu\u00e8 fem<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com a ag\u00e8ncia de SEO, prioritzem la visibilitat de la vostra marca all\u00e0 on avui es respon: als cercadors de sempre i als motors que generen la resposta. Cobrim sis \u00e0rees clau:<\/p>\n\n\n\n<div class=\"wp-block-group alignwide seoglobal-grid seoglobal-values is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-value is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-search is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Auditoria de consultes de marca i no de marca<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-group seoglobal-value is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-chart-column-increasing is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">An\u00e0lisi del panorama de contingut<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-group seoglobal-value is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-map-pin is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Optimitzaci\u00f3 per a <a href=\"http:\/\/seoglobal.es\/ca\/seo-local-barcelona\/\">SEO local<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide seoglobal-grid seoglobal-values is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-value is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-monitor is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Enfocament <em>mobile first<\/em>: el m\u00f2bil primer, en el disseny i en la indexaci\u00f3<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-group seoglobal-value is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-code is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Marcatge de dades estructurades: optimitzaci\u00f3 de fragments enriquits<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-group seoglobal-value is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-bot is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Informar de quins motors us mostren: ChatGPT, els resums amb IA de Google, Perplexity i altres fonts clau<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide seoglobal-scope-in is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-check is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Adapteu el vostre web a com es pregunta ara<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ajustar el vostre lloc web a les consultes conversacionals implica:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adaptar el vostre lloc web per posicionar per m\u00e9s consultes conversacionals.<\/li>\n\n\n\n<li>Assegurar-vos que el vostre lloc web estigui optimitzat per a SEO local, com ara les consultes \u00aba prop meu\u00bb.<\/li>\n\n\n\n<li>Optimitzar el vostre lloc web per a consultes reactives, com ara \u00ab<em>Ag\u00e8ncia SEO a prop meu<\/em>\u00bb.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull seoglobal-section is-style-seoglobal-soft has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Com es prepara un contingut perqu\u00e8 la IA l&#8217;utilitzi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El vostre web est\u00e0 a punt perqu\u00e8 una m\u00e0quina el llegeixi?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si publiqueu contingut, aquesta \u00e9s la llista de verificaci\u00f3 amb qu\u00e8 treballem.<\/p>\n\n\n\n<div class=\"wp-block-group alignwide seoglobal-grid seoglobal-cards is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-style-seoglobal-card seoglobal-card-service is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-search is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">1. Responeu preguntes, i feu-ho amb precisi\u00f3<\/h3>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Moltes de les preguntes que es fan a una IA comencen amb <strong><em>qui, qu\u00e8, quan, on, per qu\u00e8 i com<\/em><\/strong>. Generalment, les respostes a les que comencen per qui, qu\u00e8, quan i on s\u00f3n una \u00fanica dada que es pot a\u00efllar: per aix\u00f2 tant Google com els assistents amb IA tendeixen a respondre-les de manera instant\u00e0nia. Ser el resultat triat com a resposta instant\u00e0nia \u00e9s un actiu estrat\u00e8gic.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-seoglobal-card seoglobal-card-service is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-menu is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">2. Feu que el vostre contingut sigui f\u00e0cil de llegir<\/h3>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Organitzeu el contingut de la vostra p\u00e0gina amb subt\u00edtols, pics, taules i alguns elements destacats: ajudar\u00e0 les m\u00e0quines a comprendre el contingut del vostre web. A m\u00e9s, recordeu que moltes persones solen escanejar r\u00e0pidament una p\u00e0gina abans de llegir-la: una organitzaci\u00f3 ordenada del contingut del vostre lloc web ajudar\u00e0 els lectors que tenen pressa i els donar\u00e0 una ra\u00f3 per llegir detalladament el vostre article.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-seoglobal-card seoglobal-card-service is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-map-pin is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">3. Optimitzeu per a la cerca local i m\u00f2bil<\/h3>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Bona part d&#8217;aquestes consultes es fan des del m\u00f2bil. Tingueu-ho en compte i considereu que un lloc web optimitzat per a dispositius m\u00f2bils \u00e9s crucial per al vostre SEO. Feu un pas endavant i penseu en com la proximitat podria canviar la rellev\u00e0ncia del vostre contingut. Si dueu a terme una activitat local, probablement ho sigui: penseu en com els vostres productes o serveis poden ajudar les persones que us envolten i estructureu el contingut en conseq\u00fc\u00e8ncia.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Penseu en les necessitats de les persones que caminen a prop de la vostra oficina i alimenteu-les amb informaci\u00f3 \u00fatil relacionada amb el vostre negoci.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-seoglobal-card seoglobal-card-service is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-code is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">4. Afegiu Schema.org<\/h3>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Ja n&#8217;hem parlat a la nostra entrada sobre <a href=\"http:\/\/seoglobal.es\/que-es-schema-org-datos-estructurados\/\">qu\u00e8 \u00e9s Schema.org<\/a>. El marcatge de Schema.org us ajuda a afegir context al vostre contingut: podeu utilitzar-lo per explicar les relacions entre la informaci\u00f3 del contingut, per eliminar l&#8217;ambig\u00fcitat de les paraules que feu servir i per donar estructura a les p\u00e0gines. Quan utilitzeu Schema.org, us esteu comunicant amb les m\u00e0quines a trav\u00e9s de la sem\u00e0ntica en lloc de paraules clau: esteu ajudant les m\u00e0quines a definir el context al voltant d&#8217;una informaci\u00f3 perqu\u00e8 es converteixi en resultats \u00fatils per als humans.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-seoglobal-card seoglobal-card-service is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-users is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">5. Adopteu el llenguatge quotidi\u00e0<\/h3>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Creieu que els usuaris mitjans escriuen a una IA amb paraules complicades i hiperespecialitzades? NO! El m\u00e9s probable \u00e9s que utilitzin el llenguatge quotidi\u00e0 o fins i tot l&#8217;argot per fer preguntes. I recordeu que una m\u00e0quina no ent\u00e9n ironies ni dobles sentits: on vosaltres veieu un joc de paraules, ella veu una ambig\u00fcitat. Aix\u00ed que, m\u00e9s que mai, <em><strong>feu-ho senzill!<\/strong><\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-seoglobal-card seoglobal-card-service is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-sparkles is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">6. Comenceu cada p\u00e0gina amb un resum<\/h3>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Un par\u00e0graf curt al principi que digui de qu\u00e8 va la p\u00e0gina i a quina conclusi\u00f3 arriba. \u00c9s el primer que llegeix una intel\u00b7lig\u00e8ncia artificial i, molt sovint, el que acaba citant. Amb dues o tres frases n&#8217;hi ha prou.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-seoglobal-card seoglobal-card-service is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-star is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">7. Anomeneu la vostra marca sempre igual<\/h3>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Una sola manera d&#8217;escriure el nom, a totes les p\u00e0gines, sense variants ni floritures. Si no sou constants, la m\u00e0quina no t\u00e9 manera de saber que parleu sempre de la mateixa empresa, i una entitat difusa \u00e9s una entitat que no se cita.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull seoglobal-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">La cerca per veu va ser el primer av\u00eds<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Abans de ChatGPT ja hi va haver un lloc on la gent va deixar de teclejar paraules soltes i va comen\u00e7ar a preguntar: els assistents de veu. Aquesta p\u00e0gina es va escriure per a aix\u00f2, i va resultar que la feina de fons era la mateixa que demana ara la intel\u00b7lig\u00e8ncia artificial.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote seoglobal-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u00abFar\u00edeu una consulta de cerca per veu amb les mateixes paraules amb qu\u00e8 l&#8217;escriur\u00edeu? No.\u00bb<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">La cerca per veu de Google \u00e9s una tecnologia que permet utilitzar la cerca de Google parlant amb un tel\u00e8fon m\u00f2bil o amb un ordinador. El seu principal avantatge \u00e9s que podeu cercar amb les mans lliures; a m\u00e9s, \u00e9s m\u00e9s r\u00e0pida, simplement perqu\u00e8 la majoria de les persones parlen m\u00e9s r\u00e0pid del que escriuen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es va adoptar perqu\u00e8 funciona: \u00e9s r\u00e0pid i senzill, i s&#8217;assembla a una conversa natural en qu\u00e8 l&#8217;assistent fa un seguiment de les preguntes anteriors i respon en conseq\u00fc\u00e8ncia. Exactament el que avui fa un xat amb IA.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull seoglobal-section seoglobal-price is-style-seoglobal-dark has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0ed7591c wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<p class=\"seoglobal-eyebrow wp-block-paragraph\">Pressupost<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Quant costa el SEO per a IA?<\/h2>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Es pressuposta segons el punt de partida del vostre web. El que m\u00e9s pesa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quant contingut cal reformular: resums, llistes i preguntes amb resposta curta.<\/li>\n\n\n\n<li>Si cal afegir dades estructurades.<\/li>\n\n\n\n<li>Quant contingut antic cal revisar.<\/li>\n\n\n\n<li>En quins motors voleu comprovar si us esmenten.<\/li>\n<\/ul>\n\n\n\n<p class=\"seoglobal-stat-label has-small-font-size wp-block-paragraph\">Li ho detallem sense comprom\u00eds<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<div class=\"wp-block-buttons seoglobal-actions is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#formulario\">Necessito SEO per a IA!<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"tel:+34651701693\">651 701 693<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull seoglobal-section is-style-seoglobal-soft has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Preguntes freq\u00fcents sobre el SEO per a IA<\/h2>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Si teniu dubtes sobre com apar\u00e8ixer a les respostes de la IA, us els resolem.<\/p>\n\n\n\n<div class=\"wp-block-group alignwide seoglobal-faq is-layout-flow wp-block-group-is-layout-flow\">\n<details class=\"wp-block-details seoglobal-faq-item is-layout-flow wp-block-details-is-layout-flow\"><summary>Aix\u00f2 substitueix el SEO de tota la vida?<\/summary>\n<p class=\"wp-block-paragraph\">No: el complementa. Un web que ja est\u00e0 ben fet per a Google parteix amb avantatge, perqu\u00e8 el que necessita una intel\u00b7lig\u00e8ncia artificial \u2014contingut clar, ben estructurat i fiable\u2014 s&#8217;assembla molt al que demana un cercador.<\/p>\n\n\n<p class=\"wp-block-paragraph\">El que canvia \u00e9s l&#8217;objectiu. Ja no busqueu \u00fanicament una posici\u00f3 en una llista: busqueu que us esmentin dins d&#8217;una resposta que redacta una m\u00e0quina.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details seoglobal-faq-item is-layout-flow wp-block-details-is-layout-flow\"><summary>Com decideix una IA qui cita?<\/summary>\n<p class=\"wp-block-paragraph\">Quan alg\u00fa li fa una pregunta, recorre el web cercant contingut relacionat i es queda amb el que ent\u00e9n b\u00e9 i li sembla de confian\u00e7a.<\/p>\n\n\n<p class=\"wp-block-paragraph\">D&#8217;aqu\u00ed que importi tant citar fonts que es puguin comprovar, publicar dades pr\u00f2pies i marcar el contingut amb dades estructurades: s\u00f3n els senyals que li permeten distingir qu\u00e8 \u00e9s un producte, qu\u00e8 \u00e9s una ressenya i qu\u00e8 \u00e9s un tutorial.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details seoglobal-faq-item is-layout-flow wp-block-details-is-layout-flow\"><summary>Per on es comen\u00e7a?<\/summary>\n<p class=\"wp-block-paragraph\">Per la forma del contingut, que \u00e9s el m\u00e9s econ\u00f2mic i el que abans es nota: un resum de dues o tres frases al principi de cada p\u00e0gina, llistes i taules en comptes de par\u00e0grafs llargs, preguntes directes amb respostes curtes i el nom de la marca escrit sempre igual.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Despr\u00e9s venen les dades estructurades i la revisi\u00f3 del contingut antic, que sol ser on hi ha les ambig\u00fcitats.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details seoglobal-faq-item is-layout-flow wp-block-details-is-layout-flow\"><summary>Es pot mesurar?<\/summary>\n<p class=\"wp-block-paragraph\">No com es mesura Google, i conv\u00e9 saber-ho abans de comen\u00e7ar. No existeix un Search Console de ChatGPT, de manera que no hi ha un informe de posicions.<\/p>\n\n\n<p class=\"wp-block-paragraph\">El que s\u00ed que es pot mirar \u00e9s si els motors amb IA us esmenten quan se&#8217;ls pregunta pel vostre sector, i quantes visites arriben des d&#8217;ells, que a les anal\u00edtiques ja apareix com una font a part.<\/p>\n<\/details>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull seoglobal-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">M\u00e9s serveis de SEO<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-links-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading seoglobal-eyebrow\">Serveis<\/h3>\n\n\n\n<ul class=\"wp-block-list is-style-seoglobal-links\">\n<li><a href=\"http:\/\/seoglobal.es\/ca\/seo-barcelona\/\">Ag\u00e8ncia SEO<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/seoglobal.es\/ca\/seo-local-barcelona\/\">SEO local<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/seoglobal.es\/ca\/auditoria-seo-barcelona\/\">Auditoria SEO<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/seoglobal.es\/ca\/seo-internacional-a-barcelona\/\">SEO internacional<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/seoglobal.es\/ca\/automatitzacions-ia\/\">Automatitzacions amb IA<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/seoglobal.es\/ca\/disseny-web-barcelona\/\">Disseny web<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group seoglobal-links-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading seoglobal-eyebrow\">Per zona<\/h3>\n\n\n\n<ul class=\"wp-block-list is-style-seoglobal-links\">\n<li><a href=\"http:\/\/seoglobal.es\/ca\/seo-berga\/\">SEO a Berga i al Bergued\u00e0<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>SEO per a IA: que ChatGPT i els cercadors amb IA citin el vostre negoci Cada vegada m\u00e9s gent pregunta a una intel\u00b7lig\u00e8ncia artificial en lloc de cercar a Google. Si aquesta IA no ent\u00e9n el vostre web, no us esmenta. Qu\u00e8 \u00e9s el SEO per a IA, o GEO Quan alg\u00fa pregunta a ChatGPT, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30667,"parent":0,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"servicio","meta":{"seoglobal_service_group":"","seoglobal_service_label":"","footnotes":""},"class_list":["post-30313","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/seoglobal.es\/ca\/wp-json\/wp\/v2\/pages\/30313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seoglobal.es\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seoglobal.es\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seoglobal.es\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seoglobal.es\/ca\/wp-json\/wp\/v2\/comments?post=30313"}],"version-history":[{"count":4,"href":"https:\/\/seoglobal.es\/ca\/wp-json\/wp\/v2\/pages\/30313\/revisions"}],"predecessor-version":[{"id":30668,"href":"https:\/\/seoglobal.es\/ca\/wp-json\/wp\/v2\/pages\/30313\/revisions\/30668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seoglobal.es\/ca\/wp-json\/wp\/v2\/media\/30667"}],"wp:attachment":[{"href":"https:\/\/seoglobal.es\/ca\/wp-json\/wp\/v2\/media?parent=30313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}