{"id":30278,"date":"2020-03-26T11:59:05","date_gmt":"2020-03-26T10:59:05","guid":{"rendered":"http:\/\/seoglobal.es\/sem-googleads-barcelona\/"},"modified":"2026-11-10T13:22:28","modified_gmt":"2026-11-10T12:22:28","slug":"sem-googleads-barcelona","status":"publish","type":"page","link":"https:\/\/seoglobal.es\/ca\/sem-googleads-barcelona\/","title":{"rendered":"Sem GoogleAds Barcelona"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull seoglobal-hero is-compact is-style-seoglobal-dark has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide seoglobal-hero-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"seoglobal-eyebrow wp-block-paragraph\">Publicitat a Google<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Ag\u00e8ncia de Google Ads i SEM a Barcelona<\/h1>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Voleu ser el primer a Google avui mateix?<\/p>\n\n\n<div class=\"seoglobal-form seoglobal-form--llamada wp-block-seoglobal-formulario\" id=\"formulario\"><p class=\"seoglobal-form-title\">\u00bfTe llamamos?<\/p><p class=\"seoglobal-form-intro\">D\u00e9janos tu nombre y tu tel\u00e9fono.<\/p><div class=\"forminator-ui forminator-custom-form forminator-custom-form-30436 forminator-design--default  forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-30436\" data-uid=\"6af393608b1d2\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-30436\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-30436 forminator-design--default  forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"30436\"\n\t\t\t\t data-color-option=\"theme\" data-design=\"default\" data-grid=\"open\" style=\"display: none;\"\n\t\t\t\tdata-uid=\"6af393608b1d2\"\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"text-1\" class=\"forminator-field-text forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-text-1_6af393608b1d2\" id=\"forminator-field-text-1_6af393608b1d2-label\" class=\"forminator-label\">Nombre <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"text-1\" value=\"\" placeholder=\"Tu nombre\" id=\"forminator-field-text-1_6af393608b1d2\" class=\"forminator-input forminator-name--field\" data-required=\"1\" \/><\/div><\/div><div id=\"phone-1\" class=\"forminator-field-phone forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-phone-1_6af393608b1d2\" id=\"forminator-field-phone-1_6af393608b1d2-label\" class=\"forminator-label\">Tel\u00e9fono <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"phone-1\" value=\"\" placeholder=\"Tu tel\u00e9fono\" id=\"forminator-field-phone-1_6af393608b1d2\" class=\"forminator-input forminator-field--phone\" data-required=\"1\" aria-required=\"true\" autocomplete=\"off\" data-validation=\"false\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"consent-1\" class=\"forminator-field-consent forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-consent-1_6af393608b1d2\" id=\"forminator-field-consent-1_6af393608b1d2-label\" class=\"forminator-label\">Consentimiento <span class=\"forminator-required\">*<\/span><\/label><div class=\"forminator-checkbox__wrapper\"><label id=\"forminator-field-consent-1_6af393608b1d2__label\" class=\"forminator-checkbox forminator-consent\"><input type=\"checkbox\" name=\"consent-1\" id=\"forminator-field-consent-1_6af393608b1d2\" value=\"checked\" aria-labelledby=\"forminator-field-consent-1_6af393608b1d2-label\" aria-describedby=\"forminator-field-consent-1_6af393608b1d2__description\" data-required=\"true\" aria-required=\"true\" \/><span class=\"forminator-checkbox-box\" aria-hidden=\"true\"><\/span><\/label><div id=\"forminator-field-consent-1_6af393608b1d2__description\" class=\"forminator-checkbox__label forminator-consent__label\">He le\u00eddo y acepto la <a href=\"\/politica-privacidad\/\" target=\"_blank\" rel=\"noopener\">Pol\u00edtica de privacidad<\/a><\/div><\/div><\/div><\/div><\/div><div class=\"forminator-row forminator-hidden\"><div id=\"hidden-1\" class=\"forminator-field-hidden  forminator-col-12 \"><input type=\"hidden\" id=\"hidden-1_6af393608b1d2\" name=\"hidden-1\" value=\"Sem GoogleAds Barcelona\" \/><\/div><\/div><div class=\"forminator-row forminator-hidden\"><div id=\"hidden-2\" class=\"forminator-field-hidden  forminator-col-12 \"><input type=\"hidden\" id=\"hidden-2_6af393608b1d2\" name=\"hidden-2\" value=\"https:\/\/seoglobal.es\/ca\/sem-googleads-barcelona\/\" \/><\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Llamadme<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"53db7e07fc\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/ca\/wp-json\/wp\/v2\/pages\/30278\" \/><input type=\"hidden\" name=\"form_id\" value=\"30436\"><input type=\"hidden\" name=\"page_id\" value=\"30278\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/seoglobal.es\/ca\/sem-googleads-barcelona\/\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><\/form><\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull seoglobal-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group seoglobal-partner is-layout-flex wp-container-core-group-is-layout-2e03c575 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.google.com\/partners\/agency?id=6677512965\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.gstatic.com\/partners\/badge\/images\/2024\/PartnerBadgeClickable.svg\" alt=\"Google Partner\" style=\"width:96px\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">SEO Global \u00e9s <strong>Google Partner<\/strong>. El distintiu el verifica la mateixa Google i es pot comprovar al seu <a href=\"https:\/\/www.google.com\/partners\/agency?id=6677512965\" target=\"_blank\" rel=\"noreferrer noopener\">directori d\u2019ag\u00e8ncies<\/a>.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull seoglobal-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Quan us conv\u00e9 una campanya de Google Ads?<\/h2>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Google Ads dona resultats des del primer dia. Aquests s\u00f3n els casos en qu\u00e8 m\u00e9s compensa:<\/p>\n\n\n\n<div class=\"wp-block-group alignwide seoglobal-grid seoglobal-values is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-value is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-trending-up is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Llanceu un web o un producte<\/h3>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Si esteu llan\u00e7ant un lloc web o un producte nou i voleu que es vegi com m\u00e9s aviat millor, useu el SEM.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group seoglobal-value is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-users is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Convertiu, per\u00f2 us arriba poc tr\u00e0nsit<\/h3>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Si teniu bones taxes de conversi\u00f3 per\u00f2 no arriba prou tr\u00e0nsit, concentreu-vos en el SEM.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group seoglobal-value is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-sparkles is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Teniu contingut que no veu ning\u00fa<\/h3>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Si heu creat contingut de qualitat per\u00f2 no el veu prou gent, impulseu-lo amb el SEM.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull seoglobal-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0ed7591c wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:52%\">\n<h2 class=\"wp-block-heading\">El SEO triga; el SEM \u00e9s immediat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Arribar a les <strong>primeres posicions de Google<\/strong> no \u00e9s r\u00e0pid ni f\u00e0cil, almenys per posicionament SEO. Per\u00f2 no \u00e9s impossible. Voleu resultats com m\u00e9s aviat millor? Voleu que la vostra marca estigui a dalt ja? Arribar als vostres clients potencials de forma immediata \u00e9s m\u00e9s senzill del que creieu. Com? El SEM \u00e9s la vostra resposta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada negoci t\u00e9 unes necessitats concretes per a la seva p\u00e0gina, i un objectiu com\u00fa: aconseguir resultats. Des de la nostra ag\u00e8ncia podeu aconseguir-los. A SEO Global sabem de campanyes SEM i de publicitat a Google \u2014\u00e9s a dir, d&#8217;anuncis de pagament per clic\u2014 i de triar per a aquestes les paraules clau m\u00e9s adequades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Millorar el ROI a Google \u00e9s l&#8217;objectiu principal de les ag\u00e8ncies SEM com SEO Global. Volem ajudar-vos a construir l&#8217;estrat\u00e8gia de <a href=\"http:\/\/seoglobal.es\/ca\/branding-a-barcelona\/\">branding<\/a> adequada per a la vostra marca i, a m\u00e9s, ajustar la publicitat al que necessita la vostra p\u00e0gina per arribar al m\u00e9s alt del cercador m\u00e9s utilitzat, Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>No perdeu el temps!<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"\/wp-content\/uploads\/2026\/11\/google-ads-barcelona-1024x640.webp\" alt=\"Il&#xB7;lustraci&#xF3;: un anunci patrocinat a sobre dels resultats d&#x2019;un cercador i un b&#xE0;ner de la Xarxa de Display en un altre web\" class=\"wp-image-30538\" srcset=\"https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/google-ads-barcelona-1024x640.webp 1024w, https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/google-ads-barcelona-300x188.webp 300w, https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/google-ads-barcelona-768x480.webp 768w, https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/google-ads-barcelona-1536x960.webp 1536w, https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/google-ads-barcelona.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull seoglobal-section is-style-seoglobal-soft has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Per qu\u00e8 crear una campanya SEM per al vostre web?<\/h2>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Hi ha moltes raons per fer una campanya SEM al vostre lloc web. La principal \u00e9s la senzillesa i la immediatesa amb qu\u00e8 <strong>Google Ads<\/strong> aconsegueix que la vostra marca aparegui ben posicionada. Google Ads treballa amb dues grans xarxes de publicitat:<\/p>\n\n\n\n<div class=\"wp-block-group alignwide seoglobal-grid seoglobal-values is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-value is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-search is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Xarxa de cerca<\/h3>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">S\u00f3n els anuncis que apareixen en els resultats del cercador, pagant per ells. Que es pagui no vol dir que valguin menys: aporten una altra cosa a les vostres campanyes de posicionament, que \u00e9s immediatesa i bons resultats.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group seoglobal-value is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-monitor is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Xarxa de Display<\/h3>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Definint a qui voleu arribar i com, podeu triar en quin tipus de plataformes apar\u00e8ixer. A SEO Global aprofitem aquesta xarxa per fer <a href=\"http:\/\/seoglobal.es\/ca\/branding-a-barcelona\/\">branding<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"seoglobal-link seoglobal-link-arrow has-small-font-size wp-block-paragraph\"><a href=\"#formulario\">Pregunteu-nos per una campanya!<\/a><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull seoglobal-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Qu\u00e8 fa per vosaltres una campanya SEM<\/h2>\n\n\n\n<p class=\"seoglobal-eyebrow wp-block-paragraph\">L\u2019eina per arribar als vostres clients potencials<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Una bona campanya SEM us ajuda a localitzar el p\u00fablic concret que est\u00e0 interessat en el vostre producte, i tamb\u00e9 a tornar a arribar als usuaris que algun cop van contactar amb la vostra marca i hi van mostrar inter\u00e8s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s important tenir visitants, per\u00f2 ho \u00e9s encara m\u00e9s aconseguir clients potencials que contactin i comprin el vostre producte. Per aix\u00f2 sou v\u00f3s qui decidiu quant voleu invertir per aconseguir els resultats que busqueu. I quan aquest client potencial escriu, conv\u00e9 que no es quedi esperant: tamb\u00e9 podem <a href=\"http:\/\/seoglobal.es\/ca\/automatitzacions-ia\/\">automatitzar el seguiment dels leads amb IA<\/a> perqu\u00e8 cada contacte entri sol al vostre CRM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A SEO Global us aconsellem com, on i quan posar en pr\u00e0ctica aquest tipus de campanyes. Sabem el que fem, i el SEM \u00e9s de les coses que m\u00e9s ens agrada treballar, amb passi\u00f3 i esment, perqu\u00e8 tingueu els millors resultats amb la publicitat a Google.<\/p>\n\n\n\n<div class=\"wp-block-group alignwide seoglobal-grid seoglobal-cards seoglobal-cards-steps is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-style-seoglobal-card seoglobal-card-step is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-users is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<p class=\"seoglobal-eyebrow wp-block-paragraph\">Pas 1<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">A qui voleu arribar<\/h3>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Definim el p\u00fablic i l\u2019objectiu de la campanya: visites, contactes o vendes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-seoglobal-card seoglobal-card-step is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-search is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<p class=\"seoglobal-eyebrow wp-block-paragraph\">Pas 2<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Paraules clau i xarxes<\/h3>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Triem les paraules clau m\u00e9s adequades i en quina xarxa surt cada anunci: cerca, Display o totes dues.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-seoglobal-card seoglobal-card-step is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-chart-column-increasing is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<p class=\"seoglobal-eyebrow wp-block-paragraph\">Pas 3<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Optimitzaci\u00f3 i informes<\/h3>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Ajustem la campanya de manera cont\u00ednua i us enviem informes clars de com rendeix.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull seoglobal-section is-style-seoglobal-soft has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Qu\u00e8 inclou la gesti\u00f3 de les vostres campanyes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El que fem a cada campanya i el que queda de la vostra banda.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide seoglobal-scope is-layout-flex wp-container-core-columns-is-layout-0ed7591c wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-scope-in is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-check is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Inclosos<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campanyes a la Xarxa de cerca: els vostres anuncis als resultats de Google.<\/li>\n\n\n\n<li>Campanyes a la Xarxa de Display, a les plataformes que trieu segons el vostre p\u00fablic.<\/li>\n\n\n\n<li>Remarketing: tornar a arribar a qui ja va mostrar inter\u00e8s per la vostra marca.<\/li>\n\n\n\n<li>La selecci\u00f3 de les paraules clau m\u00e9s adequades.<\/li>\n\n\n\n<li>La configuraci\u00f3, l\u2019optimitzaci\u00f3 cont\u00ednua i els informes.<\/li>\n\n\n\n<li>Consell sobre com, on i quan anunciar-vos.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-scope-out is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-x is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">No incl\u00f2s<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La inversi\u00f3 en anuncis: quant invertir ho decidiu vosaltres.<\/li>\n\n\n\n<li>El seguiment autom\u00e0tic dels leads amb IA, que \u00e9s <a href=\"http:\/\/seoglobal.es\/ca\/automatitzacions-ia\/\">un altre servei<\/a>.<\/li>\n\n\n\n<li>El posicionament org\u00e0nic: aix\u00f2 \u00e9s <a href=\"http:\/\/seoglobal.es\/ca\/seo-barcelona\/\">SEO<\/a>.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull seoglobal-section is-style-seoglobal-soft has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">SEO i SEM: quina \u00e9s la difer\u00e8ncia?<\/h2>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>El SEO \u00e9s una estrat\u00e8gia de cerca org\u00e0nica. El SEM \u00e9s una estrat\u00e8gia de cerca pagada.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per atreure tr\u00e0nsit al vostre lloc i donar a con\u00e8ixer la vostra marca hi ha dues t\u00e0ctiques principals: l&#8217;optimitzaci\u00f3 per a cercadors (SEO), que \u00e9s l&#8217;estrat\u00e8gia a llarg termini, i el m\u00e0rqueting en cercadors (SEM), una via m\u00e9s immediata i normalment de pagament, que a m\u00e9s inclou t\u00e0ctiques de SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3, us mostrem quines s\u00f3n les dues estrat\u00e8gies, en qu\u00e8 es diferencien i com es creuen.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-0ed7591c wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-style-seoglobal-card is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-trending-up is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Qu\u00e8 \u00e9s el SEO?<\/h3>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">El <a href=\"http:\/\/seoglobal.es\/ca\/seo-barcelona\/\">SEO<\/a> consisteix a crear contingut i experi\u00e8ncies de qualitat a internet, i que aquesta credibilitat es recompensi amb una posici\u00f3 m\u00e9s alta en els resultats de cerca i amb m\u00e9s tr\u00e0nsit org\u00e0nic. Diem que \u00e9s l&#8217;estrat\u00e8gia a llarg termini perqu\u00e8 requereix temps construir-la, i les dreceres poques vegades funcionen al vostre favor.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">El SEO requereix dedicaci\u00f3, temps, esfor\u00e7 i const\u00e0ncia. I, en general, es recompensa adaptar el contingut no nom\u00e9s als cercadors, sin\u00f3 tamb\u00e9 a les persones que els usen.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">El SEO implica t\u00e0ctiques com:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creaci\u00f3 d&#8217;un lloc web atractiu i informatiu amb una excel\u00b7lent interf\u00edcie d&#8217;usuari i UX (experi\u00e8ncia d&#8217;usuari) que minimitza les taxes de rebot.<\/li>\n\n\n\n<li>Millorar l&#8217;estructura, el codi i el <a href=\"http:\/\/seoglobal.es\/ca\/disseny-web-barcelona\/\">disseny del vostre lloc web<\/a> per optimitzar les m\u00e8triques de rendiment que miren Google i els altres cercadors. Entre elles, el disseny adaptable, l&#8217;estructura de les URL, els certificats SSL i el temps de c\u00e0rrega.<\/li>\n\n\n\n<li>Crear contingut de qualitat i de format llarg que aconsegueixi enlla\u00e7os entrants des d&#8217;altres dominis amb autoritat (\u00e9s a dir, t\u00e0ctiques fora de la p\u00e0gina).<\/li>\n\n\n\n<li>T\u00e0ctiques a la p\u00e0gina web, com aprofitar les paraules clau de millor rendiment en el contingut escrit.<\/li>\n\n\n\n<li>Utilitzar metaetiquetes, descripcions i complements de SEO per millorar el vostre rendiment.<\/li>\n\n\n\n<li>Tenir cura amb un SEO incorrecte, com cadenes de redireccionament, enlla\u00e7os trencats, contingut duplicat o paraules clau sobresaturades.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-style-seoglobal-card is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-icon-box is-icon-sparkles is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Qu\u00e8 \u00e9s el SEM?<\/h3>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">El SEM tamb\u00e9 busca millorar la posici\u00f3 del vostre lloc web en els resultats de cerca. Es recolza en tota la feina que ja heu fet amb el SEO i ajuda a generar tr\u00e0nsit amb t\u00e0ctiques de m\u00e0rqueting com:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campanyes de pagament per clic (PPC) a les plataformes dels cercadors, com Google Ads.<\/li>\n\n\n\n<li>M\u00e0rqueting de <a href=\"http:\/\/seoglobal.es\/ca\/community-manager-barcelona\/\">xarxes socials<\/a>, pagat i no pagat (SMM).<\/li>\n\n\n\n<li>Publicacions socials patrocinades, \u00e9s a dir, m\u00e0rqueting d&#8217;influencers.<\/li>\n\n\n\n<li>Email m\u00e0rqueting.<\/li>\n\n\n\n<li>Generaci\u00f3 de conversions amb contingut restringit, intersticials i p\u00e0gines de destinaci\u00f3.<\/li>\n\n\n\n<li>M\u00e0rqueting de contingut promocionat en llocs de tercers.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">El SEM consisteix a usar t\u00e0ctiques de m\u00e0rqueting a internet perqu\u00e8 el vostre nom, el vostre lloc web i el vostre contingut arribin a m\u00e9s gent i m\u00e9s r\u00e0pid, encara que de vegades aix\u00f2 costi un poc m\u00e9s.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Necessito SEO o SEM, i per qu\u00e8?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tant el SEO com el SEM s\u00f3n importants perqu\u00e8 qualsevol negoci creixi i guanyi visibilitat en l\u00ednia, per\u00f2 poden ser beneficiosos en diferents conjuntures i per a diferents objectius. <strong><em>Regla d\u2019or: independentment de la t\u00e0ctica en qu\u00e8 us estigueu enfocant en aquest moment, el SEO de qualitat no s\u2019ha d\u2019ignorar mai.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si teniu prou tr\u00e0nsit entrant per\u00f2 poques conversions, concentreu-vos en SEO. Si us trobeu en algun dels casos de m\u00e9s amunt, el SEM \u00e9s la vostra resposta.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull seoglobal-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"seoglobal-service-projects alignwide wp-block-seoglobal-service-projects\"><h2 class=\"wp-block-heading\">Casos de \u00e9xito con SEM<\/h2><div class=\"wp-block-group seoglobal-grid seoglobal-cards seoglobal-cards-projects\"><div class=\"wp-block-group is-style-seoglobal-card seoglobal-card-project\"><figure class=\"wp-block-post-featured-image seoglobal-card-media\"><a href=\"https:\/\/seoglobal.es\/ca\/casos-de-exito\/turismo\/bergaresort\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/berga-resort-portada-1024x768.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" sizes=\"auto, (max-width: 600px) 100vw, 480px\" srcset=\"https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/berga-resort-portada-1024x768.jpg 1024w, https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/berga-resort-portada-300x225.jpg 300w, https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/berga-resort-portada-768x576.jpg 768w, https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/berga-resort-portada.jpg 1200w\" \/><\/a><\/figure><div class=\"wp-block-post-terms seoglobal-card-sector\">Turismo<\/div><h3 class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/seoglobal.es\/ca\/casos-de-exito\/turismo\/bergaresort\/\">Berga Resort<\/a><\/h3><\/div><div class=\"wp-block-group is-style-seoglobal-card seoglobal-card-project\"><figure class=\"wp-block-post-featured-image seoglobal-card-media\"><a href=\"https:\/\/seoglobal.es\/ca\/casos-de-exito\/automocion\/ford-nima-automocio\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/ford-nima-automocio-portada-1024x768.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" sizes=\"auto, (max-width: 600px) 100vw, 480px\" srcset=\"https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/ford-nima-automocio-portada-1024x768.jpg 1024w, https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/ford-nima-automocio-portada-300x225.jpg 300w, https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/ford-nima-automocio-portada-768x576.jpg 768w, https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/ford-nima-automocio-portada.jpg 1200w\" \/><\/a><\/figure><div class=\"wp-block-post-terms seoglobal-card-sector\">Automoci\u00f3n<\/div><h3 class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/seoglobal.es\/ca\/casos-de-exito\/automocion\/ford-nima-automocio\/\">Ford Nima Automoci\u00f3<\/a><\/h3><\/div><div class=\"wp-block-group is-style-seoglobal-card seoglobal-card-project\"><figure class=\"wp-block-post-featured-image seoglobal-card-media\"><a href=\"https:\/\/seoglobal.es\/ca\/casos-de-exito\/belleza-y-bienestar\/brutal-beauty\/\" aria-hidden=\"true\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/brutal-beauty-portada-1024x768.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" sizes=\"auto, (max-width: 600px) 100vw, 480px\" srcset=\"https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/brutal-beauty-portada-1024x768.jpg 1024w, https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/brutal-beauty-portada-300x225.jpg 300w, https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/brutal-beauty-portada-768x576.jpg 768w, https:\/\/seoglobal.es\/wp-content\/uploads\/2026\/11\/brutal-beauty-portada.jpg 1200w\" \/><\/a><\/figure><div class=\"wp-block-post-terms seoglobal-card-sector\">Belleza y bienestar<\/div><h3 class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/seoglobal.es\/ca\/casos-de-exito\/belleza-y-bienestar\/brutal-beauty\/\">Brutal Beauty<\/a><\/h3><\/div><\/div><p class=\"seoglobal-link seoglobal-link-arrow has-small-font-size\"><a href=\"https:\/\/seoglobal.es\/ca\/casos-de-exito\/\">Ver todos los casos de \u00e9xito<\/a><\/p><\/div><\/div>\n\n<div class=\"wp-block-group alignfull seoglobal-section seoglobal-price is-style-seoglobal-dark has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0ed7591c wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<p class=\"seoglobal-eyebrow wp-block-paragraph\">Pressupost<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Demaneu pressupost per a la vostra campanya<\/h2>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Cada campanya es pressuposta segons el que inclogui. El que m\u00e9s compta:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les xarxes on s\u2019anuncia: cerca, Display o totes dues.<\/li>\n\n\n\n<li>Si inclou remarketing.<\/li>\n\n\n\n<li>Les paraules clau i el p\u00fablic als quals s\u2019apunta.<\/li>\n<\/ul>\n\n\n\n<p class=\"seoglobal-stat-label has-small-font-size wp-block-paragraph\">La inversi\u00f3 en anuncis la decidiu vosaltres.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<div class=\"wp-block-buttons seoglobal-actions is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#formulario\">Sol\u00b7liciteu pressupost sense comprom\u00eds<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"tel:+34651701693\">651 701 693<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull seoglobal-section is-style-seoglobal-soft has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Preguntes freq\u00fcents sobre Google Ads<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide seoglobal-faq is-layout-flow wp-block-group-is-layout-flow\">\n<details class=\"wp-block-details seoglobal-faq-item is-layout-flow wp-block-details-is-layout-flow\"><summary>Sou Google Partner?<\/summary>\n<p class=\"wp-block-paragraph\">S\u00ed, i no cal que ens cregueu: Google publica la llista d\u2019ag\u00e8ncies Partner i SEO Global hi \u00e9s. L\u2019enlla\u00e7 \u00e9s al segell, al principi d\u2019aquesta p\u00e0gina.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details seoglobal-faq-item is-layout-flow wp-block-details-is-layout-flow\"><summary>Quant he d\u2019invertir en anuncis?<\/summary>\n<p class=\"wp-block-paragraph\">Ho decidiu vosaltres, segons els resultats que busqueu. Us aconsellem com repartir-ho, per\u00f2 la xifra \u00e9s vostra.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details seoglobal-faq-item is-layout-flow wp-block-details-is-layout-flow\"><summary>Qu\u00e8 \u00e9s la Xarxa de Display?<\/summary>\n<p class=\"wp-block-paragraph\">Els webs i plataformes on Google mostra anuncis fora del seu cercador. Vosaltres definiu a qui voleu arribar i en quin tipus de plataformes apar\u00e8ixer; a SEO Global la fem servir sobretot per fer branding.<\/p>\n<\/details>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull seoglobal-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">M\u00e9s serveis de m\u00e0rqueting digital<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group seoglobal-links-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading seoglobal-eyebrow\">Serveis<\/h3>\n\n\n\n<ul class=\"wp-block-list is-style-seoglobal-links\">\n<li><a href=\"http:\/\/seoglobal.es\/ca\/seo-barcelona\/\">Ag\u00e8ncia SEO<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/seoglobal.es\/ca\/seo-local-barcelona\/\">SEO local<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/seoglobal.es\/ca\/branding-a-barcelona\/\">Branding<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/seoglobal.es\/ca\/community-manager-barcelona\/\">Community manager<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/seoglobal.es\/ca\/automatitzacions-ia\/\">Automatitzacions amb IA<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/seoglobal.es\/ca\/disseny-web-barcelona\/\">Disseny web<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group seoglobal-links-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading seoglobal-eyebrow\">Per zona<\/h3>\n\n\n\n<ul class=\"wp-block-list is-style-seoglobal-links\">\n<li><a href=\"http:\/\/seoglobal.es\/ca\/google-ads-berga\/\">Google Ads a Berga i el Bergued\u00e0<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Publicitat a Google Ag\u00e8ncia de Google Ads i SEM a Barcelona Voleu ser el primer a Google avui mateix? SEO Global \u00e9s Google Partner. El distintiu el verifica la mateixa Google i es pot comprovar al seu directori d\u2019ag\u00e8ncies. Quan us conv\u00e9 una campanya de Google Ads? Google Ads dona resultats des del primer dia. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30540,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"servicio","meta":{"seoglobal_service_group":"","seoglobal_service_label":"","footnotes":""},"class_list":["post-30278","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/seoglobal.es\/ca\/wp-json\/wp\/v2\/pages\/30278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seoglobal.es\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seoglobal.es\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seoglobal.es\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seoglobal.es\/ca\/wp-json\/wp\/v2\/comments?post=30278"}],"version-history":[{"count":5,"href":"https:\/\/seoglobal.es\/ca\/wp-json\/wp\/v2\/pages\/30278\/revisions"}],"predecessor-version":[{"id":30541,"href":"https:\/\/seoglobal.es\/ca\/wp-json\/wp\/v2\/pages\/30278\/revisions\/30541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seoglobal.es\/ca\/wp-json\/wp\/v2\/media\/30540"}],"wp:attachment":[{"href":"https:\/\/seoglobal.es\/ca\/wp-json\/wp\/v2\/media?parent=30278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}